“Nova Moura’s lyrics are cutting and just specific enough to make you believe the content is real while also keeping it relatable. With a debut like this, the sky’s the limit for the singer.”
“The singer-songwriter’s got soul in spades, with a silken croon that draws easy comparisons to the likes of The Weeknd and Miguel.”
Los Angeles-based, neo-soul artist Nova Moura shares the single “Good Plan, Sweetheart,” out exclusively via EARMILK, who writes of the song, “5 seconds into ‘Good Plan, Sweetheart,’ and you’ll be nodding your head to the dark and dreamy productions and Moura’s smooth vocals.”
“Good Plan, Sweetheart” is the first of many releases for Nova Moura this year, and he was so eager to share music that directly after the single was released he shared the Descension, Ramona Vol. 2 mixtape via Noisey. Noisey writes, “Its four self-produced and -recorded tracks amount to a soundtrack of late night introspection and isolation, rife with underwater rhythms, warped melodies, and the standout vulnerability of Nova’s vocals. Intercut with haunting samples of old Andy Kaufman recordings, the whole thing amounts to a surreal listening experience that feels at once distant and relentlessly intimate.”
Nova Moura is an elusive artist whose music speaks for him. Speaking on his artistry, Nova Moura says “my music captures my vulnerability – that’s where I find strength, it’s my safe place.” “Good Plan, Sweetheart,” is a deep exploration of love and loss, and showcases his R&B meets neo-soul style.
Nova Moura makes music for the outliers– the misfits, the introverts; from a sort of quiet passion that only emerges when we’re alone. Born amidst solemn Cincinnati nights, Nova’s music started as a collection of improvised bedroom recordings and quickly evolved into an exploration of vulnerability, loneliness, and isolation. Nova’s music lives in the space between intimacy and seclusion, reminding us that they are often one and the same.
Drawing from the likes of Frank Ocean and The Weeknd, Nova’s often simmering, and always surreal R&B eschews the highs and lows of traditional pop; his music inhabits the gray areas, the complexities and contradictions, and the voids we don’t want to confront. Nova Moura is the moniker of a cerebral misfit, a kid who couldn’t identify with the traditions of society nor the half-baked hedonism of partying with his peers; So he quit trying to fit in, shedding his early guise as a rapper in favor of writing music that invokes who he was and is: The exhaustion of feeling alone amidst a crowd of friends. The moments we retreat inside ourselves, or long to retreat into someone else. Nova is a persona, in many ways more honest than the ones we wear to face the world: His music embodies the most fragile parts of ourselves, the invincible parts that don’t have to fake feelings, the undeniable and often brutal honesty. It’s the sound of vulnerability without apology; that’s where he finds strength, that’s where he invites us to connect.